Born in Sweden, Fannie Schiavoni moved to London when she was 18 to study tailoring. She went on to study fashion design at London College of Fashion and set up her label just before she completed her BA in 2009. Browns Focus became her first stockist.
In the last year many artists have embrace her work, such as Lady Gaga, Rihanna, Katy Perry and the Scissor Sisters. She has also recently been collaborating with major brands including Swarovski and Diesel.